Tech Collaboration Advances and Supports Elementary and Middle-School Education and
Community Empowerment for Underserved Youth Communities of Color Across the Country
(Black PR Wire) NEW YORK--(BUSINESS WIRE)-- With a commitment in advancing excellence in tech

education and empowering Black and Brown youth communities, Microsoft and the world-
famous Harlem Globetrotters today unveil The Harlem CODEtrotters, it was announced today by Keith

Dawkins, President, Harlem Globetrotters and Herschend Entertainment Studios and Darrell
Booker, Microsoft, Corporate Affairs Specialist.
The Harlem CODEtrotters is a coding curriculum and web-based accessible platform. It’s designed, and
developed, for underserved elementary and middle-school students of color in order to bridge the

educational gap that many face throughout the school year. The microsite will introduce basketball-
themed programming fused with cutting-edge technology, including coding fundamentals, AI skilling;

serving as an engaging curriculum tool inspired by the Harlem Globetrotters' brand.

“Our Goodwill Ambassador Initiative focuses our CSR (Corporate Social Responsibility) efforts around
the strategic pillars of Health & Wellness, Education and Community Empowerment,” said Dawkins. “We
have found, in Microsoft, a best-in-class partner who aligns with our mission and is committed to using
its scale and technology to enhance and empower not only the communities that we serve, but that
many of our players have historically come from.”
Students will learn coding skills in a fun and engaging way as they code (and create) a Harlem
Globetrotter player dribbling down the court whilst answering Harlem Globetrotters Trivia. For every
correct answer, they advance forward reaching the ultimate basketball goal to shoot the game winning
shot! All materials are available online (web-based microsite) to make it convenient for educators,
facilitators and students to access any time.
“Despite the fact that more than 80 percent of Black and Latinx teens enjoy playing video games, they
account for only 15 percent of the gaming industry,” said Booker. “The Harlem Globetrotters brand, in
collaboration with our Microsoft MakeCode and Community Training platforms, provides inclusive
opportunities for acquiring essential computer science skills in a culturally relevant manner.”
On October 9, both Microsoft and the Harlem Globetrotters hosted The Harlem CODEtrotters debut
event in New York City, inviting elementary and middle-school students to exclusively partake and
engage with the game’s functions and tooling. Both organizations will also work with select local
community organizations, schools, and non-profits to organize community engagement events,
workshops and presentations that will introduce students to The Harlem CODEtrotters! Elementary and
middle-school students will put basic coding skills to the test, with the added bonus of introducing kids
to the rich history of the world-famous The Harlem Globetrotters.
Microsoft’s Non-Profit Tech Acceleration Program is committed to providing non- profit educators and
facilitators with turnkey resources. Through the program, nonprofits gain free access to a downloadable
comprehensive MakeCode educator/facilitator guide to teach students to build The Harlem
CODEtrotters. Learn more at aka.ms/Codetrotters.
The World-Famous Harlem Globetrotters – THE originators of basketball style, captured by dynamic
athletes with unmatched skills and influencers of today’s game. The team has showcased their iconic
brand of basketball in over 124 countries and territories across six continents since 1926. Winners of 2
Cynopsis Sports Media Awards and Emmy® nominated for their hit NBC weekly series, “Harlem
Globetrotters: Play it Forward,” they continue to break barriers and stand as leaders across diversity,
equity, and inclusion. Proud inductees into the Naismith Memorial Basketball Hall of Fame, their mission
continues to advance the game of basketball and deliver exciting and interactive entertainment to the

world. If you have ever seen a jump shot, slam dunk or a half-court hook shot, you have witnessed the
creative moves made famous by the Globetrotters. The Harlem Globetrotters International, Inc. is a
subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the
U.S.
Source: Harlem Globetrotters

(BPRW) Harlem Globetrotters + Microsoft = The Harlem CODEtrotters; The STEM tech Coding Curriculum Launches Today With Focus on Black and Brown Youth Communities