The Columbus Museum (COMU) Launches Vibrant New Brand in Conjunction  with Grand Reopening

COLUMBUS, GA – February 26, 2024 – The Columbus Museum (COMU) officially launches its vibrant new  branding today, coinciding with the eagerly awaited grand reopening of the Museum. This exciting  development heralds a new era for the institution, elevating its status as a regional cultural hub. The brand  launch marks the beginning of a two-phase process for COMU’s anticipated refresh. Phase two will see the  rollout of a new website, providing visitors with a digital experience that mirrors the energy of the renewed  physical space.  

With a focus on broadening its appeal and enhancing visitor experiences, COMU embarked on a reimagining  journey with Wier Stewart, a renowned, regional creative agency based in Augusta. Together, with a  committee of trustees, staff, and community members, they developed a fresh visual identity that reflects  the Museum’s renewed commitment to creativity, accessibility, and community engagement. 

“Our goal with the rebranding initiative was to create a visual identity that truly represents the essence of  the Museum and resonates with our diverse audience,” said Marianne Richter, COMU Director. “We  wanted to capture the vibrancy, warmth, and fun of our organization while also embracing the distinct  qualities that make us unique.” 

The new branding features a dynamic logo that embodies the eclectic and expansive nature of COMU’s  collections. The icon, with its distinct letterforms, invites viewers to interpret and engage with the Museum’s  offerings from various perspectives, echoing the diversity of artistic and historic objects on display. 

“We chose the nickname COMU as a term of endearment, reflecting our desire to foster familiarity and  personal connection with our community,” added Director of Marketing and Public Relations Kristen  Hudson. “It serves as a meaningful identifier and accessible entry point for both our longtime and new  visitors.” 

As COMU prepares to unveil its reimagined building and grounds, visitors can expect an immersive and  engaging experience that celebrates art, history, and culture in all its forms. From dynamic exhibitions to  interactive programming, COMU invites everyone to explore and discover the endless possibilities that await. 

“At a time when almost everyone claims to be diverse, dynamic, and different, The Columbus  Museum authentically is all those things,” says Wier Stewart representative Natalie Scoggins. “The new  identity, coinciding with the renovation of the facilities, was created to convey all COMU has to offer, as well as to inspire visitors and the community at large to engage with this outstanding Columbus  asset.”

“We are elated with our dynamic new branding and the exciting changes happening at COMU,” concluded  Richter. “We look forward to welcoming you to our reimagined museum and creating unforgettable  moments together.” 

For more information about The Columbus Museum and its momentous lineup of upcoming events, please  visit www.comuga.org. To see the COMU online style guide developed by Wier Stewart, visit www.brands.wierstewart.com/comu.